WJXDESIGN · PRODUCT · DIGITAL中文↗
← All work

AVID / EXHIBITION MATERIALS

An invitation.
A conversation.
A connection.

Bringing AVID’s identity to invitations, exhibition displays and product literature, across every point of contact.

Explore the work ↓
Exhibition materials designAVID WPCLayout / Brand application / Information hierarchy

VISUAL ASSET CREATION

From original photography
to a scene library.

I photograph the company’s real-world imagery, including factory documentation and product photography on white backgrounds. I also retouch product images and build AI scene libraries for product introductions, brand presentations and exhibition materials.

Product types photographed on white backgrounds and retouched
Hundreds
AI product scene images in the library
20+images / category
  1. Company & factory photography

    Photograph the company and its factory, building a library of authentic images for company introductions and brand communication.

  2. Product photography & retouching

    Photograph and retouch hundreds of product types on white backgrounds, presenting their form, colour, texture and structural details.

  3. AI scene library development

    Build an AI scene library organised by product category, with 20+ images per category showing products in different application settings.

Main products covered by the scene library

PRODUCT COVERAGE

WPC composites

  • Decking
  • Wall cladding
  • Fluted wall panels
  • Fence boards
  • Square tubes

ASA series

  • Decking
  • Wall cladding
  • Fluted wall panels
  • Square tubes

Aluminium composites

  • Decking
  • Wall cladding
  • Fluted wall panels
  • Square tubes

Modular & outdoor applications

  • Modular garden sheds
  • Pet houses
  • Planters
  • Railings

01 / THE INVITATION

An impression,
before the encounter.

Across exhibitions and languages, imagery, brand colours and clear booth information make the first connection. These works represent different events and design editions.

140th Canton Fair2026 · Deep green edition
Birmingham exhibition2025 · Blue landscape edition
WORLDBEX2026 · Philippines
Vietnam exhibition2026 · Vietnamese edition
All invitations · 2 more
138th Canton Fair2025 · Typographic edition
140th Canton Fair2026 · Warm white edition

02 / VISIBLE AT THE VENUE

Recognise from afar.
Discover up close.

Vertical layouts separate identity, product imagery and supporting information. Headlines establish the message; details reward a closer look.

01Garden shed · In context
02Brand & products · On-site identity
03WPC products · Information

03 / A CLOSER LOOK

Materials,
made readable.

From applications to products, then textures, colours and specifications. Catalogues and a folded brochure offer different depths of information.

A natural setting introduces the material.
Texture and application share the same visual field.

THE CATALOGUE LIBRARY

Browse the catalogues

3 catalogues / Full editions
Show page thumbnails

THE FOLDED BROCHURE

Unfold a product overview.

Folds create reading units across both sides, bringing together the brand and its product categories.

01Folded brochure · Outside
02Folded brochure · Inside

04 / KEEP THE CONNECTION

A small format.
A lasting connection.

Identity and contact information come together in a smaller format. Alignment and hierarchy make details easier to find after the event.

Business cards · Edition 01
Business cards · Edition 02

CONTINUE THE EXPERIENCE

From printed materials to brand spaces.

Exhibition stand design

Back to all work ←

Image detail