Design Portfolio

Hello, I’m Wu Jinxing, a visual designer.

Products, brands & digital experiences.

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BRAND / PRODUCT / DIGITAL

Five years in visual design · Connecting products and communication

About me ↓

01 / ABOUT

WU JINXING01 / 02

Portrait

EDUCATIONSouthwest Jiaotong University

Rooted in design.Curious aboutbusiness.↗

Five years of visual design experience spanning brands, e-commerce, products and overseas B2B business. Experience creating visual work across products, brands, B2B platforms and independent websites.

Experience with Alibaba.com, independent websites and cross-border e-commerce, alongside growing exposure to SEO, Google Ads and overseas digital marketing.

2025.03 — 2026.09

Anhui Airuide New Materials Co., Ltd.

Visual Designer

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Visual design

Designed the visual direction, homepages, product pages and banners for two B2B websites, collaborating with an external development team on implementation and refinement.
Created visual and product content for Alibaba.com, including product images, detail pages, new-product listings and improvements to platform visual guidelines.

Brand development

Designed corporate brochures, product catalogues, promotional and exhibition posters, roll-up banners, sample cards and other materials to maintain a consistent visual identity.

Product design

Contributed to new WPC product development, from appearance design and visual presentation to launch materials, supporting implementation.

Digital operations

Participated in Alibaba.com product listings and content optimisation, handled early-stage website visual improvements, and gained exposure to Google Ads, SEO and product content development.

2024.03 — 2025.01

Yiwu Huaju Sporting Goods Development Co., Ltd.

Visual Design · Cross-border E-commerce Operations

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Market research & product definition

Conducted overseas market research and defined new products for Temu; explored local supply-chain resources in Yiwu to identify promising products.

Visual strategy & product launches

Connected design decisions with commercial conversion goals, led visual strategy and selling-point presentation for product images and structured detail pages, and collaborated across functions to launch products.

2021.07 — 2023.11

Ningbo Mengya E-commerce Co., Ltd.

Visual & Product Design

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Visual design

Designed storefront visuals for Taobao, JD.com and Douyin, including homepages, product images, campaign visuals and detail pages, aligning brand tone and product selling points to support promotion and conversion.

Content operations

Supported WeChat official-account operations through illustrated comics and promotional content about products, company culture and social topics, supporting brand communication and audience acquisition.

Product design

Participated in the development-to-launch process for the Wangshuxin and Mengya brands, spanning market research, sourcing, development, product design, packaging and detail pages, with a focus on packaging and visual presentation.

Brand design

Contributed illustrations and visual content to company book-design projects, and created promotional materials for company culture and brand communication.

02 / SELECTED WORK