Design approach
Turn a visit into an illustrated landscape. The arrangement of palace courtyards connects buildings, place names and visitor information in one map.
WU JINXING / DESIGN ARCHIVE
CULTURECultural design
Finding new expression in culture.
Two cultural design studies connect guides, packaging and merchandise through illustration and graphic language.
01
Horqin Right Middle Banner · Cultural guide
National Competition · Second PrizeIllustrated maps and merchandise for the Tushiyetu Prince’s Palace.
DESIGN THINKING / Design thinking
Visual language
Red walls, green roofs and layered mountains combine with clouds, flowers and a deer motif. A warm yellow palette links architecture and nature while keeping the map easy to follow.
Applications
The complete map supports guides and folded leaflets; selected buildings and decorative motifs carry across tote bags, drinkware, stationery and gift boxes.
02
Sichuan opera · Graphics & merchandise
Provincial Competition · First PrizeVisual identity and merchandise for a Sichuan opera market.
DESIGN THINKING / Design thinking
Design approach
Start with opera makeup and headwear to create recognisable character graphics. The Sheng, Dan, Jing and Chou roles give the series distinct visual personalities.
Visual language
Geometric shapes simplify facial features, while rays, circles and curved patterns echo the rhythm of the stage. Teal, purple, black and warm yellow distinguish the roles within a consistent poster and ticket layout.
Applications
Use character portraits, full compositions and supporting patterns at different scales across market interfaces, tickets, packaging, bags and ceramics.
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