Grouped contents, specifications and barcode
Dark section headers separate included quantities from product specifications. The barcode and supporting marks sit below for reference.
WU JINXING / DESIGN ARCHIVE
OBJECTSPackaging
From a flat surface to a tangible object.
Structure, colour and illustration shape a product’s first impression. Packaging layouts and visualisations for personal-care and lifestyle products.
01
Xiaoyudian · MINI massage gun
In productionW-soothing · Packaging for a portable massager
PACKAGING / XIAOYUDIAN
A product silhouette,
drawn into a gift.
Packaging for a portable massager, designed for personal use and gifting. A decorative product silhouette connects black-and-gold and pale-pink editions, with foil details and a compartmentalised insert shaping the unboxing experience.
- My role
- Packaging design · Factory coordination
Sampling · Production approval - Finish & structure
- Foil stamping · Thermoformed insert
AUDIENCE / DESIGN POSITIONING
Target audience & needs
The project brief informs three overlapping contexts: personal use, everyday relaxation and gifting. These guide product recognition, visual character and the unboxing experience.
| Audience | Context & needs | Design response |
|---|---|---|
| Young women who value self-care | Everyday personal use; a useful care product with an appealing appearance. | A product silhouette keeps the category recognisable; stars and decorative borders add visual detail. |
| Office workers seeking everyday relaxation | Use at home or during a work break; the product and accessories need a clear place. | Grouped product information and dedicated insert recesses organise the handle, heads and cable. |
| Shoppers choosing gifts for friends and family | Birthday and holiday gifting; presentation and the unboxing experience matter. | Black-and-gold and pale pink offer two expressions, supported by foil detail and orderly presentation. |
01 / DESIGN CONCEPT
One graphic system, two expressions.
The starting point is a small gift for everyday relaxation. The product silhouette joins sunrays, stars and a symmetrical border inspired by tarot-card composition, suggesting discovery and ritual. Black-and-gold feels refined; pale pink feels gentle. A shared graphic structure keeps both editions recognisable as a family.
02 / FINISH & UNBOXING
Linework that
catches the light.
Foil stamping highlights the sunrays, stars and geometric border. The close-up photograph shows how the metallic finish changes with the light, translating the flat artwork into a physical surface.
03 / UNBOXING DETAILS
A place for the product and each accessory.
A thermoformed insert holds the massage gun, interchangeable heads and charging cable in dedicated recesses. Customer photos show the actual packed arrangement in both colourways.
04 / ARTWORK & PRODUCTION
From flat artwork
to the finished box.
Both colourways share the same structure. The main illustration sits on the front, with product information on the back. The flat artwork documents folds, dimensions and artwork placement for sampling and production. My role included factory coordination, sampling and production approval.
More production photos 03
02
M-teeth · Electric toothbrush packaging
Packaging design · Domestic & export editionsDomestic edition · Architectural mockups
X7 export edition · English packaging artwork, in production
OVERVIEW / TWO EDITIONS
Two visual approaches,
across two packaging editions.
Packaging for domestic and export editions of an electric toothbrush, balancing visual identity and information at purchase. The materials shown include domestic mockups and artwork for the X7 export edition now in production.
AUDIENCE / DESIGN POSITIONING
Target audience & needs
This positioning analysis draws on the supplied artwork and use contexts to identify intended audiences and their information needs when purchasing.
| Audience | Context & needs | Design response |
|---|---|---|
| Consumers interested in everyday oral care | When shopping, identify the product, main features and included accessories quickly. | The export front orders brand, model, product and features; specifications and contents sit on the back. |
| Consumers who value appearance and colour | Compare editions and look for a coherent appearance between packaging and product. | Export colours echo the blue and green handles; the domestic edition uses a unified architectural illustration. |
| Consumers considering home and travel use | Look for portability-related information and understand how the handle and accessories are packed. | Icons support short feature statements; the insert and separate accessory box show the storage arrangement. |
DESIGN CONCEPT / VISUAL APPROACH
From reading needs to two visual approaches.
Appearance preferences guide the graphics and colours; purchasing needs guide the information hierarchy. The two editions develop these ideas through architectural illustration and a product-led layout.
01 / DOMESTICPACKAGING MOCKUP
Architecture creates a visual identity.
Blue and white connect domes, arches and towers. The brand becomes an architectural sign, while the illustration continues from the front to the sides.
Explore the sides · Two angles +
02 / EXPORTFRONT ARTWORK DETAIL
Product and English copy establish hierarchy.
Soft blue suggests freshness and pale green a gentler character. Rounded shapes and translucent layers keep the background light. Colours echo the handles; consistent brand, model, product and feature positions provide the same reading path across editions.
Brand / X7 model→Product image→English features
DETAIL / ENGLISH INFORMATION
A quick view on the front.
Details on the back.
The front introduces the product and key features; the back groups specifications, contents and the barcode. The detail shows the actual layout, with figures presented as printed packaging content.
01
Separate specifications and contents
Product specifications and included quantities form separate groups for easier reference.
02
Barcode and supporting details on the back
This leaves room on the front for the product image and feature information.
DELIVERY / ARTWORK & COMPONENTS
Packaging components
and their graphic treatment.
The full artwork includes the outer box, foam insert and separate accessory box. Colours continue across the components, with dimensions and positions documented in the layouts. This shows the reach of the packaging graphics across the set.
Studio mockups generated from the dielines illustrate the box and unboxing arrangement. Refer to the original artwork for graphic and structural details.
01
Outer box
Front/back information hierarchy
02
Foam insert & facing
Handle and accessory positions
03
Accessory box
Matching colour and English label
View complete layouts and dimensions 02
03
Lingyun · Water flosser packaging
Packaging design · Export & Chinese editionsM-teeth · FC2631 export edition
English packaging for black and white products
OVERVIEW / EXPORT PACKAGING
Black-and-white contrast.
A clear product hierarchy.
For overseas retail, the portable water flosser’s name, product image, modes and accessory information are organised across the box panels. Black and white editions share a layout, distinguished by product imagery and edition names. The earlier Chinese-language winter illustration is also retained.
AUDIENCE / DESIGN POSITIONING
Target audience & needs
This positioning analysis draws on portable-flosser use contexts and the supplied packaging to identify information needs at purchase.
| Audience | Context & needs | Design response |
|---|---|---|
| Consumers interested in everyday oral care | Identify the product type, appearance and operating modes while shopping. | A large category name and full product image establish recognition; the three modes are grouped together. |
| Shoppers comparing included accessories | Check tip types, quantities and the accompanying usage descriptions. | One side groups the contents list; the other pairs tip images with three illustrated descriptions. |
| Consumers considering home and travel use | Browse portability, charging and storage information for their intended use. | Front-panel icons organise short feature statements; the contents list identifies the travel bag and charging cable. |
01 / DESIGN CONCEPT
Recognise the product.
Then explore the details.
Dense English content is divided into title, modes, features and explanations. A dark header carries the brand and category; the white area holds details. The product image spans both areas to connect the composition.
01
Dark and light zones
Contrast separates information levels and breaks up longer English content.
02
One layout, two editions
Both product colours use the same image position and scale, maintaining a consistent brand identity.
03
Short copy with icons
Mode labels and a vertical feature-icon list support both quick scanning and closer reading.
Brand / FC2631→Portable Oral Irrigator→Product & modes→Features & accessories
02 / ENGLISH INFORMATION
Give each panel
a clear reading task.
The main faces introduce the product. The side panels support checking the contents and understanding tip types. These details retain the original artwork to show the information layout.
Names, diagrams and descriptions aligned
Each tip uses the same module: English name, use illustration, tip image and short description, creating a consistent reading sequence.
Specifications, use descriptions and marks shown here are part of the original packaging artwork.
03 / FLAT ARTWORK
From panel hierarchy
to the complete layout.
The export dieline specifies a box measuring 108 × 79 × 241 mm. The layout connects two main display faces, two information sides, top and bottom tabs, and the glue flap.
01
Main faces
Brand, category, product and features
02
Information sides
Contents & specifications · Tip guide
03
Closure & glue areas
Top/bottom tabs · Side glue flap
04 / CHINESE EDITION
A winter illustration.
Another packaging expression.
The earlier Chinese-language edition builds a blue winter scene around interacting figures, with product information on the side. Alongside the export edition, it shows an illustration-led approach and a product-led approach.
Generated from the winter-illustration dieline to show the folded carton. Refer to the original artwork for print and structural details.
04
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From children’s care to everyday drinks, distinct graphic languages give each product its own character.
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