WU JINXING / PACKAGING SELECTION
MORE OBJECTSMore packaging design
Different products. Distinct first impressions.
Three packaging studies explore how character illustration, floral patterns and restrained colour layouts carry across cartons and tins.
01 / PLAYFUL CHARACTERS
A playful take on everyday care.
The Mengqu children’s toothbrush series combines illustrated animals, playful settings and conversational lettering. The pink edition uses a confectionery scene, while the blue edition brings movement through streets, signs and diagonal lines. Consistent borders and character styling connect the two designs.
From characters to a complete carton
02 / FLORAL RHYTHM
Floral patterns, a visual cue for flavour.
Floral patterns wrap around the coffee tins while a central label keeps the name legible. Dark and pale backgrounds give the shared patterns different moods, balancing decorative detail with clear information.
View both flat label designs02 ARTWORKS+
03 / COLOUR & SILHOUETTE
Colour and silhouette distinguish the series.
Pink and dark palettes distinguish two dietary supplement designs. Soft gradients, a figure silhouette and fine-line graphics create individual identities, while consistent brand placement and a horizontal carton format connect the series.
View flat packaging artwork+
View flat packaging artwork+
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